Dear Mr. Steven Hans,

We get your name and email address from your trade lead on Manufacturers, Suppliers. that you are inthe market for ball pen. We would like to introduce our company and products,hope that we may build business cooperation in the future.

We are factory specializing in the manufacture and export of ballpen for more than six years. We have profuse designs with series quality grade,and expressly, our price is very competitive because we are manufacturer, weare the source. You are welcome to visit our website http://www.aaa.com which includes our companyprofiles, history and something latest designs.

Should any of these items be of interest to you, please let us know,we will be happy to give you details.

As a very active manufacturer, we develop new designs nearly everymonth, if you have interest in it, it’s my pleasure to offer news to youregularly.

Best regards,

Dafu Wong

請注意這封開發(fā)信的寫法，作為初次聯系的信件，它簡潔明了，鮮明地展示了自己的特點：工廠，款式多，價格有競爭力，并暗示建議客戶繞開中間商直接跟廠家合作。因為不知道客戶的詳情，特別強調有多種品質，這樣無論對方是精品路線還是廉價路線，都是有洽談的空間。